Archive for October, 2009|Monthly archive page

Preparation

How do you feel going into a project, any type of project, with very little preparation? Do you feel lost, pressured, and rushed? I know I do. I need time to read and absorb the material, prepare mentally, and gain the confidence to get the job done. This is most apparent with my writing and film making.

Personally, I need a coherent script before I can go any further. Coming up with an idea and going straight to storyboards leaves major gaps in my overall understanding of what’s going on. Even for a short film, I need a script to study and think about. Without a script, it’s harder for me to visualize what I want to film, thus making storyboards much harder to come up with.

Then going on set and trying to film from an idea becomes unnecessarily difficult. Take the time to prepare as much as possible, not just with film and writing, but with everything you do. How does everyone feel about working under pressure? Is it satisfying to work without proper preparation?

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Everything Can Go Wrong

The lesson here is BE PREPARED! With a filming project, the bare essentials are as follows:

A polished, workable script.

A shot list and storyboards.

Locations mapped out.

And a plan to make everything run smoothly.

It’s not a great idea to get into a project without knowing what you want to accomplish. This applies to everything in life, not just film. This lesson hit a little closer to home this weekend, so trust me, I know what I’m talking about here.

Finishing Touches on my Screenplay

I’ve been working on a short silent screenplay for a Northwest Film Forum challenge. In many ways, shorter is harder. You’ve got to show a complete story arc in only 5 minutes. At least, that’s what I’m attempting to do. You could also show a snapshot of a story, but I’m more of a completest.

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Finally, after thinking about how to round out the story, I’ve got a workable script. I’ve also got to thank all the people who provided their valuable input; you know who you are.

Changing a Corporate Tagline

I’ve been discussing the tagline that my company, Hertz Corporation, currently promotes with a few copywriters. The two taglines we’ve got are:

“We’re Hertz. They’re not.

and

“We’ll Come and Get You.”

Both these headlines fail for a few different reasons. The first one doesn’t really accomplish anything. It basically says who we are, but doesn’t say why anybody should care. The second one is almost a direct rip-off of Enterprise’s tagline: “Pick Enterprise. We’ll Pick You Up.” Instead of copying what the competitor is doing, we should be taking a different stance. Also, with “We’ll Come and Get you” it sounds like we, or some fiendish ghoul, will be coming to “get” you. Hertz has been the leader in the rental car industry for many years, and I think our taglines should reflect that leadership.

I’m contemplating rethinking and rewriting our company taglines and proposing them to our corporate office. I’m wondering if anybody out there has attempted such a feat and what kind of results followed?