In a growing and changing marketplace, if you keep doing the same thing, your business will die. Adaptation is important because trends and people change. If you don’t change with them, you’ll become a thing of the past.
Change is certainly a reality in business and in life. And change provides all kinds of opportunity beyond even adaptation as mentioned in the passage above. I think it’s useful to respond to change by innovating–creating new approaches to managing your business. Even more, being innovative puts you ahead of the change power curve so that you are not reacting to change, but becoming an agent of change. Never react when you can be proactive.
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