“Just” and “Probably”

Sure, these words don’t say much in most contexts. In writing, they weaken your statements. In sales, saying “probably” isn’t smart.

Using the word “just” is another story. In sales I use it all the time. It makes price sound like less of a burden, less significant. People feel like they aren’t spending an insane amount of money if you tone down what you’re saying. “It’s just $24.99.” Or “It’s only $19.99.” This simple wordplay helps move customers closer to the sale.


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