The Easy Sale
This is the sale where the person you’re working with is already sold. They’ve bought before and see the value in your product. Your job here is to keep them that way. You don’t have to pitch anything to them, you don’t have to pressure them, and you don’t have to overcome their objections. They willingly buy what you’re selling and that’s a beautiful thing.
The lesson here is that if you can turn first time buyers into repeat buyers, your business will be successful. Keep your clients and customers happy and they will come back to you. When you see a new face, treat them as you’d treat your best customer. You never know, that new face might become your new best customer.
Great advice! I’ve said it before: repeat customers are the way to make a good business into a great business while reducing your workload.
Good form!
I’ve stumbled this post, let’s see if we can get it out to a wider audience.
Thank you! You’re right Bob, it’s 10 times easier and more cost efficient to keep existing customers over signing new ones.